Today's executive job market is fiercely competitive, and executives must market their value to organizations using a diverse range of channels and tactics. In the second edition of this powerful book, executive career expert Beverly Harvey gives you a simple, proven, step-by-step approach to: recognizing why the job-search strategy you used five years ago doesn't work in today's market; creating a job-search strategy based on your unique aspirations; identifying your personal brand and value proposition; launching an effective job-search campaign; understanding and pursuing the hidden job market; designing a strategy to leverage your network; building an online presence that attracts the right recruiters and decision-makers; preparing responses to tough interview questions; planning for persuasive compensation negotiations; and getting off to a roaring start in your new position.